Can the reward prediction error hypothesis explain addiction and reward? Great video on incentive-salience theory.

If you are interested in predictive coding, learning, motivation, addiction, or reward, don’t miss this excellent video by Kent Berridge. The incentive salience theory has long fascinated me as it may potentially explain data not accounted for by the hedonic-aversive accounts of addiction and reward. Essentially Incentive Salience argues that rather than reward or addiction […]